Case Study: Building a Conversion-Focused Website for an AI Accounting Platform

From unclear product messaging to a structured, sales-ready website built for growth, investors, and early customers.

Client: ZeroFlow
Industry: B2B SaaS / AI / Accounting
Market: EU
Website: https://zeroflow.eu

Overview

Create a clear, professional website that explains a complex AI product in simple business terms and supports early-stage growth, sales conversations, and investor outreach.

Objective:

The Challenge

Main issues:

The value proposition was hard to understand for non-technical founders and finance managers
Product benefits were hidden behind features and technical language
The website lacked structure and clear conversion paths
It was difficult to use the site for sales calls, demos, or investor presentations

In short:

The product was ready, the website was not.

The Strategy

We didn’t start with design.
We started with clarity.

Our approach:

Define exactly who the product is for (and who it’s not)
Translate AI and automation features into clear business outcomes
Build a website that supports real conversations, not just branding
The goal was to turn the website into a usable business asset, not a marketing decoration.

What We Built

We delivered a complete website system designed for B2B SaaS growth:

Clear product positioning and messaging
Structured page flow focused on understanding and trust
Conversion-oriented layout with clear calls to action
Scalable design system for future product and content expansion
SEO-ready foundation for long-term visibility

The result was a website that could confidently represent ZeroFlow in:

customer outreach
investor discussions
partnerships
early market validation

The Result

After launch, ZeroFlow received:

A clear and concise product narrative that explains value in seconds
A professional online presence aligned with B2B SaaS expectations
A website ready to support demos, onboarding, and sales conversations
A scalable foundation that can grow alongside the product
The website stopped being a blocker — and became a starting point for growth.

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